Which of the following characterizes those low in organizational commitment and low in job involvement?
A. Institutional Stars
B. Corporate Citizens
C. Lone Wolves
D. Apathetics
D. Apathetics
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The key to using customer service to develop long-term relationships is:
A) to provide services for free to all customers. B) to view service as a way of differentiating your product. C) to provide service only to loyal customers. D) to make sure that your service is similar to that provided by the competitors.
__________refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response
Fill in the blanks with correct word.
For analytical and recommendation reports, the most logical organization is by criteria
Indicate whether the statement is true or false
Grupo Elektra entered the new millennium keen on rapid diversification. One option was to extend its mass-market retail interests. Though it did expand prudently in South America, it rejected retail store development in the United States, despite a large potential Hispanic market especially in California. Instead, it diversified, notably into television and telecommunications. Examine this 2000 strategic decision critically from the vantage point of decision makers.
What will be an ideal response?