When does the Federal Trade Commission take action against deceptive practices in advertising?
a) If the message is likely to mislead the consumer
b) If the consumer is found to be acting reasonably under the circumstances
c) If the omission, falsehood or representation is “material” or likely to affect actual purchase decisions
d) All of the choices
Answer: D
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What is the main reason why you should limit the amount of information you place in your speech?
A) It will make your speech go over its time limit. B) The more information you have, the more likely that your audience will stop listening. C) It is considered unethical. D) The more information you have, the less popular you will become.
The practice of using a “creative tree” to develop headlines or taglines
a. Let’s you work backwards from concepts to discover the One Thing about a brand b. Encourages you to branch out from key words to try several directions to develop ideas c. Assures that you end up with a generic slogan that works for any product d. Is the only recommended way to develop ideas
"The major responsibilities of an athletic trainer are preventing, diagnosing, and treating injuries" is an example of a well-worded central idea for a speech.
Answer the following statement true (T) or false (F)
____________________ means "structure."
Fill in the blank(s) with correct word