"Why create a perceptual map?" asked David. Andreas, the senior marketing manager, gave him four reasons. All of the following are valid reasons except
A. "It's a way to show the position of the company throughout the product's life cycle."
B. "It's a way to demonstrate the dimensions that our customers think are important."
C. "We can easily show where we are positioned and how large the market is."
D. "It shows where we aren't-and where our competitors aren't-in our customers' and prospects' minds."
E. "It's a quick way for senior managers to see not only our product but each of our competitors' products, all at once."
Answer: A
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