Which of the following is the least effective use of a blog?
A) Community building
B) One way communication
C) Influencing traditional news coverage
D) Word-of-mouth marketing
E) Market research
Answer: B
Explanation: B) Blogs are a potential solution whenever you have a continuing stream of information to share with an online audience—and particularly when you want the audience to have the opportunity to respond. Here are some of the many ways businesses are using blogs for internal and external communication.
You might also like to view...
Revenue is equal to the cash received by a company during an accounting period
Indicate whether the statement is true or false
When writing an appeal letter to solicit funds, praising the audience for their past donations, and emphasizing how their contribution is needed now more than ever, will appeal to the audience's _____
A) sense of self-esteem B) quest for self-actualization C) need for love D) desire for safety E) requirement for belonging
Which of the following statements about the Food and Drug Administration (FDA) is true?
A. The FDA is a branch of the Federal Trade Commission (FTC) and under its jurisdiction. B. The FDA does not require health food manufacturers to list product ingredients on labels. C. The FDA monitors all copyrighted material published in the United States and abroad. D. The FDA has authority over the labeling of cosmetics, drugs, and vitamin supplements. E. The FDA has no control over promotional statements that are included on package labels.
Which of the following statements is most correct, holding other things constant, for XYZ Corporation's traded call options?
A. The higher the strike price on XYZ's options, the higher the option's price will be. B. Assuming the same strike price, an XYZ call option that expires in one month will sell at a higher price than one that expires in three months. C. If XYZ's stock price stabilizes (becomes less volatile), then the price of its options will increase. D. If XYZ pays a dividend, then its option holders will not receive a cash payment, but the strike price of the option will be reduced by the amount of the dividend. E. The price of these call options is likely to rise if XYZ's stock price rises.