A brand manager in a multiproduct firm would be responsible for
A. performance of a specific brand.
B. all brands within a product line.
C. branding the products of the firm.
D. all products in the brand-line group.
E. all brands made by the firm.
Answer: A
You might also like to view...
World Skies' Flight 167 takes off at 50 percent capacity. The unoccupied seats cannot be stored for later sale or use. This is an example of which service characteristic?
A) tangibility B) intangibility C) perishability D) variability E) inseparability
Mesquite, Inc engaged in the following transactions during October: Performed services for cash $1,840 Performed services on credit 2,100 Purchased office supplies on account 800 Paid salaries in cash 900 Collected on account 600 Paid on account 400 What is the amount of cash still to be paid?
A) $2,300 B) $2,100 C) $1,300 D) $400
Service companies can differentiate their service delivery by ________
A) using symbols and logos B) instituting a hierarchical organizational structure C) offering innovative product features D) de-emphasizing branding E) having more able and reliable customer-contact people
The ISO 9000 series refers to
a. international guidelines for quality standards. b. provisions regarding benchmarking activities in the European union. c. guidelines for appropriate expenditure on the various categories of quality costs. d. all of the above.