If 60 million households watch Sports Story, a half-hour sports news program, and there are 300 million households in the United States, the national rating for Sports Story is
A. 60 percent.
B. 20 percent.
C. 30 percent.
D. 15 percent.
E. 25 percent.
Answer: B
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Which of the following sequences accurately represents the hierarchy-of-effects model of marketing communications?
A) attention-interest-desire-action B) awareness-interest-evaluation-trial-adoption C) awareness-knowledge-liking-preference-conviction-purchase D) exposure-reception-cognitive response-attitude-intention-behavior E) knowledge-persuasion-decision-implementation-confirmation
Burke Company has 160 employees, 88 of whom are in Department 1 and 72 in Department 2. The company expects to incur $166,000 of office supplies costs during the current year. How much of this cost should be allocated to Department 1?
What will be an ideal response?
Scorecards, summits, dashboards, data mines, data warehouses, and audits are examples of the ________ component of the LAMP model.
A. process B. measures C. analytics D. logic
Answer the following statements true (T) or false (F)
An event, as defined in SFAC No. 6, is “a happening of consequence to an entity.”