If you want to use cognitive dissonance theory to help persuade an audience, you should

A. explain why it is a good idea to have beliefs and actions that conflict with each other.
B. explain how the belief or action you propose will reduce the disharmony in their lives.
C. do everything you can to increase the audience's feelings of comfort with their lives.
D. avoid pointing out the ways that their beliefs and actions may not be in harmony.


Answer: B

Communication & Mass Media

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