Personal selling lets the salesperson adapt the firm's marketing mix to a specific customer. This is an aspect of which marketing mix variable?
A. Price
B. Promotion
C. Product
D. Place
Answer: B
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Which of the following suggestions should you follow when writing a formal report?
A. Use tense consistently. B. Opt for first-person pronouns as a rule. C. Avoid using transition sentences between separate sections. D. Avoid using active voice.
Cash paid to purchase patent from a competitor is a(n) ________ activity
a. operating b. financing c. investing d. significant non–cash investing or financing
The Food and Drug Administration shares with the __________ the responsibility for regulating pesticide residues on food
a. Department of Agriculture b. Department of Insecticide c. Federal Trade Commission d. Environmental Protection Agency
Andrew and Timmy are neighbors. Andrew owns a boat but never uses it. Timmy owns a car that he no longer needs since his son left for college in another state. Andrew needs a car. Andrew and Timmy make an agreement to trade the boat for car. What is the economic term given to this kind of exchange?
A. Barter. B. Buying and selling. C. Bargained-for exchange. D. Replevin.