Cash paid to purchase patent from a competitor is a(n) ________ activity
a. operating
b. financing
c. investing
d. significant non–cash investing or financing
c
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Which of the following statements is true with regard to the strategic market plan?
A) A strategic market plan is the second step of the situation analysis level of market planning. B) A strategic market plan uses only past performance as a frame of reference. C) A strategic market plan does not incorporate the market share indices determined in the situation analysis step. D) A strategic market planning portfolio represents the competitiveness attractiveness of the company. E) A strategic market plan finalizes and implements a performance review and resolves any performance deficits of the current plan.
A retail store has beginning inventory of $30,000, purchases of $220,000, sales of $200,000, and a normal gross margin of 25 percent. What is estimated inventory based on these facts and the gross profit method?
a. $50,000 b. $150,000 c. $100,000 d. $200,000
Persuasive advertising aims to build broad demand
Indicate whether the statement is true or false
A mystery shopper is a form of which primary data collection technique?
a. observation b. survey c. experimentation d. simulation