The marketing concept refers to
A. the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.
B. the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.
C. the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
D. the belief that an organization should continuously collect information about customers' needs, share this information across departments, and use it to create customer value.
E. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
Answer: B
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Fill in the blank(s) with correct word
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Indicate whether the statement is true or false
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A manager of the cereal bar at the college campus has determined that the profit made for each bowl of Morning Buzz cereal sold, x, is equal to: Z = $4x - 0.5x
Each bowl of Morning Buzz weighs 6 ounces, and the manager has 12 lbs (192 ounces) of cereal available each day, which can be written as the constraint, 6x ? 192. What maximum profit will be made from Morning Buzz if it is all sold in one day?