When studying consumer needs, a marketer should

A. realize that he or she cannot create needs, merely identify them.
B. try to understand how the marketing mix can satisfy a set of needs, rather than only one.
C. know that a product may be a want or a need depending on what the consumer has learned during his or her life.
D. All these answers are correct.


Answer: D

Business

You might also like to view...

The cognition component of a person's attitude would typically be more influential than the affect component for purchases such as scented candles, bath salts, and luxurious towels

Indicate whether the statement is true or false

Business

A(n) __________is a test where a candidate is put into a high-pressure situation in a controlled environment so that the danger and cost are limited.

A. simulation B. skills C. fitness-for-duty D. cognitive ability E. assessment center

Business

________ is a requirement that a greater than majority of shares constitutes a quorum of the vote of the shareholders

A) Supramajority voting B) Shareholder majority voting C) Quorum share voting D) Cumulative voting

Business

In a Pareto chart, ______.

a. the height of an individual bar represents how often a particular problem has occurred b. the taller the bar the less significant the problem c. the color of an individual bar represents how often a particular problem has occurred d. it is easy to spot the correlation between two variables

Business