Which of the following is NOT an ethical issue that can be raised by multinational corporations focusing on bottom of the pyramid (Bop) markets?
a. Appropriateness of the products
b. Price points established by the firms
c. Potential misuse of advertising and promotion
d. All selections are ethical issues that can be raised by multinational corporations
d. All selections are ethical issues that can be raised by multinational corporations
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Why does direct-mail marketing most likely remain a popular promotional tool for marketers?
A) It does not disturb consumers enrolled in the Do Not Call Registry. B) It provides something tangible for people to keep. C) It builds long-term customer relationships. D) It involves very low marketing costs. E) It reaches the consumer very quickly.
ABO purchased a truck at the beginning of 2021 for $140,000. They sold the truck at the end of 2022 for $95,000. If the expected useful life of the truck was six years with a residual value of $20,000 and ABO uses straight-line depreciation, which of the following is true regarding the entry to record the sale of the truck?
A. Debit Loss $5,000. B. Credit Gain $5,000. C. Credit Equipment $100,000. D. Credit Accumulated Depreciation $40,000.
Unfair trade practice acts were enforced to:
a. ensure the adoption of the Sherman Act that makes bait pricing illegal. b. prevent oligopoly leaders from joining together and fixing prices at the highest rates that a market will allow. c. establish penalties for companies that break the Clayton Act by engaging in predatory pricing. d. protect small local firms from giant companies that operate efficiently on razor-thin profit margins.
Why is it important for a foreign affiliate to have a well-defined dividend policy for repatriating profits to its parent corporation?
What will be an ideal response?