Trade promotions are distinguished from other marketing and IMC tools in that they:
A) involve extensive advertising
B) are offered to consumers
C) are used to entice other members of the marketing channel to make purchases
D) are limited to activities by manufacturers
C
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ESRI's Tapestry™ Segmentation is a(n) ________ that uses a process to profile residential neighborhoods
A) standardized service B) basic service C) syndicated service D) annual service E) complex service
The zone of tolerance is the extent to which customers are willing to accept variation in service delivery
Indicate whether the statement is true or false
Which of the following should be included in a feasibility report?
A) The background and problem necessitating the proposal B) Problems that may result from implementation C) Costs of implementing the proposal D) All answer choices should be included in a feasibility report.
In the Lesher v. Strid case, the court held that:
a. a representation is material if it is likely to influence a reasonable person. b. for a misrepresentation to be actionable, it must be one of fact rather than of opinion. c. a mutual mistake of fact renders a contract voidable by the adversely affected party if the mistake is so fundamental that it frustrates the purpose of the contract. d. the contract's "as is" clause expressly excluded reliance on extrinsic representations such as the defendant's representation about the four-acre water rights.