What statement best describes the use of logos for persuasion?
A. The speaker provides sensible reasons to support his or her arguments.
B. The speaker meets a need of the audience.
C. The speaker evokes appropriate emotion from the audience.
D. The speaker's actions and demeanor increase his or her credibility.
Answer: A
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A speaker who uses emphasis effectively is most likely to draw attention to ideas by
A. using a lower pitch. B. using a higher pitch. C. speaking at a faster rate. D. using pitch, rate, and vocal quality.
Of the following, which philosopher claimed that political speakers were ignorant of their
subjects but that they shamelessly paraded their ignorance before the public anyway? A) Cicero B) Plato C) Euclid D) Aristotle
Gatekeeping research focuses on press releases and video press releases. Specifically, this type of research examines
a. the content of press releases. b. the writing style used in press releases. c. the grammar and syntax of press releases. d. all of the choices.
When you consider certain kinds of information in order to make sure your message will fit your audience's frame of reference, you are performing which of the following?
A) an audience manipulation B) an audience persuasion C) an audience questionnaire D) an audience analysis