An ad's ____ is designed to attract readers' attention and develop interest so that they will read the entire advertisement.
A. signature
B. layout
C. headline
D. artwork
E. subheadline
Answer: C
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A(n) ________ serves to limit the amount of foreign exchange and the exchange rate against other currencies
A) exchange premium B) free trade zone C) quota D) exchange control E) tariff trade barrier
Techniques to motivate action in the closing of a sales message include offering a gift, promising an incentive, guaranteeing satisfaction, and A) setting an application opening date
B) limiting the offer. C) setting no boundaries or limits. D) quoting a well-known proverb.
Conducting an on-the-spot worksite safety inspection by OSHA inspectors is an example of acquiring information by:
a. indirect observation b. direct observation c. power of subpoena d. direct enforcement e. obvious observation
What is the range for the following set of scores: 29, 48, 22, 37, 55?
a.26 b.33 c.37 d.55