The typical public affairs executive spends most of the day:
A. Direct lobbying.
B. Fund raising.
C. Coalition building.
D. All of these answers are correct.
Answer: D
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If the sum of the debits and credits in a trial balance is not equal, then
a. there is no concern because the two amounts are not meant to be equal. b. the chart of accounts also does not balance. c. it is safe to proceed with the preparation of financial statements. d. most likely an error was made in posting journal entries to the general ledger or in preparing the trial balance.
Which of the following is an example of a productivity measure?
A. Cost of merchandise B. Gross margin C. Net sales D. Inventory turnover E. Advertising expenses
What constitutes an Americum?
a. North and South America b. any continental grouping of people living an American lifestyle c. the sum total of the American people’s greenhouse gas contribution in a year d. any 350 million people living an American lifestyle
Direct marketing refers to advertising that
A. is used in the introductory stage of the product life cycle to attempt to develop initial demand for a product. B. combines various forms of promotion strategies into a coordinated collection sharing a single theme. C. attempts to increase demand for an existing product when competition is at its highest. D. seeks to keep the product before the public in an effort to reinforce previous promotional activity. E. communicates directly with consumers and organizations in an effort to provoke a response.