The "Got Milk?" campaign, which has been running for nearly two decades, was developed to achieve ________, or the ability to generate a variety of messages around a creative idea.

A. fluency
B. divergence
C. artistic value
D. originality
E. synthesis


Answer: A

Business

You might also like to view...

________ laws are federal and state statutes and regulations that promote product safety and prohibit abusive, unfair, and deceptive business practices

A) Profit-à-prendre B) Canon C) Consumer protection D) Caveat emptor

Business

Shakira issues a check drawn on Thrifty Bank to Ranch & Farm Supply to pay for a rototiller. Later, Shakira discovers a defect in the device and orders Thrifty to stop payment on the check. Shakira does not renew the order, and the bank clears the check eight months later. The bank

a. must recredit Shakira's account. b. must obtain funds from Ranch & Farm to cover the check. c. must substitute acceptable goods. d. need not recredit Shakira's account.

Business

The entire process of reinforcement is a continuous cycle, and the repetition of behaviors is strengthened to the degree that reinforcement continues to occur.

Answer the following statement true (T) or false (F)

Business

Which of the following is NOT a component of money laundering?

A. taking the proceeds from a criminal act B. attempting to conceal the source of the money C. using the money to commit crimes D. investing profits back into the company

Business