________ laws are federal and state statutes and regulations that promote product safety and prohibit abusive, unfair, and deceptive business practices
A) Profit-à-prendre
B) Canon
C) Consumer protection
D) Caveat emptor
C
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Which of the following types of retailers have been more successful in Europe than in the United States?
A) convenience stores B) supermarkets C) specialty stores D) warehouse clubs E) hypermarkets
The most common tactic followed in process-layout planning is to arrange departments or work centers so they:
A) minimize the cost of skilled labor. B) maximize the machine utilization. C) are equally allocated within the available space. D) minimize the costs of material handling. E) produce a perfectly balanced assembly line.
Which of the following statements about reference groups is true?
A. Reference group members may not even know the people who influence their values and attitudes. B. Reference group influence is equally strong for all products and brands. C. Reference group influence is greatest for older people. D. Reference group influence is so strong that a person normally has only one. E. None of these statements is true.
Which of the following statements about learning is FALSE?
A. Satisfaction with a product purchase is reinforcement. B. Repeated reinforcement is likely to lead to routine buying. C. A marketing manager can use a package as a cue. D. Almost all consumer behavior is learned. E. Reinforcement in the learning process weakens the relationship between a cue and a response.