According to David Vogel, which of the following should a firm be most cautious about when engaging in corporate social responsibility (CSR) activities?
A. Investing in corporate social responsibility (CSR) when consumers are not willing to pay higher prices to support that investment.
B. The easily measurable ethical payoff can turn out to be lower than the anticipated levels.
C. Employees may become over-indulgent in activities related to social causes.
D. Attrition levels may rise because of indifference among employees engaging in activities related to social responsibility.
Answer: A
You might also like to view...
Outlines display the overall _______________ of the content
a. value b. structure c. relevance d. objectivity
In what way do marketers need to change their mental models of media when using social networks?
What will be an ideal response?
Which of the following is not a pertinent question in deciding whether to expand a business internationally?
A) Can the United States' power of eminent domain be exercised in the host country? B) Is there a demand for the product in the targeted country or countries? C) Are there legal obstacles in the targeted country that should be carefully considered? D) Is managing an international business at a distance a realistic possibility for the firm?
A ________ is often used to illustrate the position of a firm's products or brands in consumers' minds.
A. psychographic profile B. mass marketing analysis C. perceptual map D. Tapestry analysis E. loyalty timeline