Why should a benchmark statement be included in advertising objectives?
A. Shareholders want to see where a company is in relation to competition.
B. It is useful in determining whether retailers have increased their sales over the year.
C. It gives an indication of how the advertising message is best presented.
D. Without a reference point, it is difficult to determine to what degree objectives have been accomplished.
E. Objectives become more easily attainable when such a statement is included.
Answer: D
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In which one of the following situations would OD techniques be the most helpful?
A. increasing efficiency among employees in a firm B. helping employees from two similar organizations work better together in a strategic alliance C. dealing with employee stress that comes from revitalizing an organization or adapting to a merger D. facilitating discussion of ethical issues in preparing a company's code of ethics E. working with the CEO to determine how to increase profitability
Although optional, a reversing entry is usually made for adjusting entries that accrue expenses to be paid in the next accounting period
Indicate whether the statement is true or false
Following up on bad news in writing is important to _________
A) promote good relations B) formally confirm follow-up procedures C) establish a record of the incident D) achieve all of these purposes
Which of the following is true under the UCC regarding the requirement of privity in regard to a breach of warranty action?
a. The UCC limits liability to those in privity with the seller who are injured by the goods. b. The UCC extends protection to those in privity with the seller who are injured by the goods and also to those in the buyer's household reasonably expected to use, consume, or be affected by the goods and who are injured by the goods. c. The UCC extends protection not only to those in privity with the seller, but also to any person who may reasonably be expected to use, consume or be affected by the goods and who is injured by the goods. d. The UCC has alternate provisions regarding the need for privity from which adopting states may choose.