A ________ is a professional that poses as a customer to assess customer service performance.
What will be an ideal response?
Mystery shopper
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CRM analysts use big data and marketing analytics to unearth patterns in customer data
Indicate whether the statement is true or false
A large number of customers is always a strength for a company
Indicate whether the statement is true or false
In a regional shopping center, the store with the largest trading area is a _____
a. shoe store b. variety store c. department store d. supermarket
A company needs financial objectives
A. to indicate to employees that financial objectives always take precedence over strategic objectives. B. to translate the company's business model into action items. C. because without adequate profitability and financial strength, the company's ultimate survival is jeopardized. D. to overtake key competitors on such important measures as net profit margins and return on investment. E. to convince shareholders that top management is acting in their interests.