When influencers fail to disclose a connection to a brand they promote, they may be charged with 

A. deceptive advertising.
B. online fraud.
C. identity theft.
D. misappropriation of intellectual property.
E. extortion.


Answer: A

Business

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The process of searching a database for a specific piece of information, such as a birthday, for marketing purposes is:

A) data mining B) customer cluster analysis C) data coding D) trawling

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Within the philanthropic perspective of the economic model, socially responsible activities are never done for building the reputation of a firm.

Answer the following statement true (T) or false (F)

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What is a CRM program? Briefly explain its purpose

What will be an ideal response?

Business

Some analysts find the reciprocal of the fixed asset turnover ratio helpful in comparing the operating characteristics of different firms, because it measures dollars of fixed assets required to generate one dollar of sales

Indicate whether the statement is true or false

Business