The emergence of cultural theory in mass communication signaled a return to

A. the belief in limited media effects.
B. the primacy of social science observation in communication research.
C. mass communication theory's roots in psychology and sociology.
D. the belief in powerful media effects.


Answer: D

Communication & Mass Media

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The notion that our direct eye contact with a friend may differ in meaning compared to direct eye contact

with a stranger illustrates which characteristic of nonverbal communication? A) Nonverbal communication is the primary means of expression. B) Nonverbal communication is dependent on context. C) Nonverbal communication is more believable than verbal communication. D) Nonverbal communication is less believable than verbal communication. E) Nonverbal communication is constantly occurring.

Communication & Mass Media

When attempting to persuade an audience that is neutral, you should

a. refer to beliefs that many listeners share. b. ask listeners for an immediate show of support. c. consider making advocacy rather than understanding your goal. d. acknowledge the opposing points of view that members of your audience may hold.

Communication & Mass Media

Faking attention is a common barrier to effective listening

Indicate whether this statement is true or false.

Communication & Mass Media

Dichos, popular sayings, have an impact on human behavior because they _______

a. reflect many of the basic values of contemporary Mexican society b. capture what a culture deems important c. are handed down from one generation to the next d. A, B, and C are true.

Communication & Mass Media