According to the Boston College Center for Corporate Citizenship, which of these community beautification programs would most help strengthen employee retention?

a. a corporate-funded “Parks and Planters” gardening program with employee volunteers and local school children
b. hiring a local company twice per year to remove trash along main streets and highways
c. creating social media updates and blog posts about community sites and seasons
d. sponsoring the annual 4th of July “Bursting Blooms” plant sale and fundraiser for employees


a. a corporate-funded “Parks and Planters” gardening program with employee volunteers and local school children

Communication & Mass Media

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Which type of audio track can provide some continuity in an unevenly edited

inductive video sequence?

a. music with a distinct beat b. carefully matched literal sounds for each shot c. a continuous low-frequency tone d. various pieces of music that match the internal vector field of each shot e. sound effects that are keyed to the event action with tertiary motion

Communication & Mass Media

List the three tips for effective invitational speaking.

What will be an ideal response?

Communication & Mass Media

What are the key steps you need to take as you start to shape your ad message?

What will be an ideal response?

Communication & Mass Media

Persuasion, as it is practiced in public relations today, is only a few hundred years old

Indicate whether this statement is true or false.

Communication & Mass Media