What are the key steps you need to take as you start to shape your ad message?
What will be an ideal response?
plan first, then write; determine your audience; one ad, one idea; present an option for action; and understand how to measure the outcome
You might also like to view...
What is it called when a company's image is promoted rather than a product?
A) institutional advertising B) image management C) adversarial PR D) puffery
Which network has already purchased the rights to the 2014, 2016, 2018, and 2020 Olympic games?
a. CBS b. NBC c. ABC d. FOX
Visual aids can help you communicate ideas with greater clarity and impact than you can words alone
Indicate whether the statement is true or false
Which is the most abstract term in the following examples?
a. Interpersonal Communication: Everyday Encounters b. textbook c. reading matter d. literature e. book