The textbook refers to four interrelated components of the database concept. Which of the following is not one of the components?
a. the database management system
b. the database administrator
c. the physical database
d. the conceptual database
D
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Direct marketing does not work well as a global marketing tool because it is not well suited to the task of addressing cultural differences among consumers
Indicate whether the statement is true or false
Companies that subscribe to the ________ evaluate suppliers largely in terms of realized price, quality and availability
a. supply management orientation b. procurement orientation c. value orientation d. buying orientation
Which of the following is NOT a retail layout practice?
A) Locate the high-draw items around the periphery of the store. B) Distribute power items throughout the store. C) Use end-aisle locations to maximize product exposure. D) Use prominent locations for high-impulse and high-margin items. E) All of the above are retail layout practices.
It began as a simple macro that would extract grades and post them on a web site, but once the web programmer began the work, he became obsessed with various charting features, grade summaries, and reports that could be added to make this the
grandest web site in the tri-county area. As 2 hours of programming work grew to 20 and then 80, he knew that the client wouldn't be happy with the cost overrun. The only comment he mumbled as he finished his work was: A) "I had some technical difficulties, sorry." B) "There were some specification changes, sorry." C) "This project lacked definition from the outset, sorry." D) "I thought I'd never get the wizard's hat! Oh, by the way, your grades work."