Organizational buyers
A. rely on many sources of information, in addition to salespeople, when making purchase decisions.
B. may use vendor analysis to make certain that all relevant areas of a purchase decision have been considered.
C. tend to be more rational-and less emotional-in their buying decisions than final consumers.
D. will likely search for little additional information if the purchase is unimportant.
E. All these answers are correct.
Answer: E
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