The concept of validity of a research instrument refers to its ability to produce consistent measurements each time.

a) True
b) False


b) False

Business

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When thinking about computer and video games, players must frequently take part in virtual ______ to win.

Fill in the blank(s) with the appropriate word(s).

Business

List and describe the six reasons employees resist change.

What will be an ideal response?

Business

PODs are attributes or benefits that consumers strongly associate

with a particular brand rather than with all products in the category. Indicate whether the statement is true or false

Business

How can marketing be effectively used by entrepreneurs?

What will be an ideal response?

Business