Your textbook provides some excellent strategies for persuading different kinds of audiences. In an essay, first identify the three types of audiences. Then provide and explain two strategies to enhance persuasion for each type of audience

What will be an ideal response?


Answer: The three types of audiences are receptive, neutral, and hostile. Persuasion techniques will vary, but may include two of the following in each category:
Persuading the Receptive Audience: Identify with your audience; emphasize the similarities between you and your listeners; be explicit in directing your listeners’ behavior; tell your audience exactly what you want them to do and how you expect them to respond to your message; ask listeners for an immediate show of support to help cement the positive response you have developed during your speech; move a favorable audience to action with strong emotional appeals while also reminding them of the evidence supporting your conclusion; make it easy for your listeners to act by making sure that what you’re asking them to do is clear and easy.
Persuading the Neutral Audience: capture your listeners’ attention early in your speech; refer to beliefs that many listeners share; relate your topic not only to your listeners but also to their families, friends, and loved ones.
Persuading the Unreceptive Audience: don’t immediately announce that you plan to change their minds; begin your speech by noting areas of agreement before you discuss areas of disagreement; acknowledge the opposing points of view as listeners will be more likely to listen to you if they know you understand their viewpoint; establish your credibility by letting your audience know about the experience, interest, knowledge, and skills that give you special insight into the issues at hand.
If audience members just don’t understand your point or they may harbor a misconception of you and your message, consider explaining rather than advocating. Then summarize the common misconceptions about the issue or idea you are discussing, state why these misconceptions may seem reasonable, dismiss the misconceptions and provide sound and credible evidence to support your point, and state the accurate information that you want your audience to remember, reinforcing the conclusion you want your listeners to draw from the information you presented.

Communication & Mass Media

You might also like to view...

When expectations about how one should look become strong enough to carry moral connotations they take the form of ______.

a. folkways b. customs c. mores d. laws

Communication & Mass Media

What approach should speakers take to the question of how clear they should be? What strategies are

available to the speaker to achieve appropriate levels of clarity? What will be an ideal response?

Communication & Mass Media

The character and integrity perceived by the audience is called competence

Indicate whether the statement is true or false

Communication & Mass Media

Discuss the various types of charts a speaker can use and explain when it is best to use them.

What will be an ideal response?

Communication & Mass Media