The Fairness Doctrine was developed on the premise that the public’s right to be informed overrides the right of broadcasters to carry their “own particular views on any matter”

a. True
b. False


ANSWER:
True

Communication & Mass Media

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The type of technology through which media messages are coded into 1s and 0s for transmission and delivery then decoded into their original appearance for consumers is

A) digital. B) analog. C) mixed media. D) convergent.

Communication & Mass Media

_______________ pertains to communication industry’s codes and practices of monitoring and controlling the media’s performance

a) Accuracy b) Fairness c) Self-regulation d) The First Amendment

Communication & Mass Media

In their controversial book The Fall of Advertising and the Rise of PR, Al and Laura Ries wrote that ________

A) PR is more successful than advertising when launching brands. B) the days of the advertising industry are numbered C) PR has more credibility than advertising D) A and B E) B and C

Communication & Mass Media

List and explain the four steps of the research process

What will be an ideal response?

Communication & Mass Media