________ refers to advertising sold next to or in search results produced by users' key word searches.

A. Ambient advertising
B. Rich media
C. Permission marketing
D. Search marketing


Answer: D

Communication & Mass Media

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_____ theory states that internal factors such as beliefs, attitudes, and values limit the extent to which an individual accepts or rejects a persuasive message

A) Hierarchy of needs B) Social judgment C) Two-step flow D) Framing E) Cognitive dissonance

Communication & Mass Media

Words and phrases that include ?you know,? ?totally,? and ?like,? used to fill in pauses are

called ________. Fill in the blanks with correct word

Communication & Mass Media

The stages of small group interaction are similar to the stages of __________.

A. relationship development B. the perceptual process C. the listening process D. a conversation

Communication & Mass Media

Below-the-line employees are those employees in media companies who:

a. use fairly common skills to perform their jobs b. earn less than $100,000 per year c. do not have college degrees d. do not own a portion of the company

Communication & Mass Media