Of the following, which would be the most effective proof device to demonstrate the benefits of Kaygo tires?
A) a detailed PowerPoint presentation
B) a test-drive in which the buyer can feel the difference in tires
C) a testimonial from another buyer about the excellent post-sale service
D) a research report showing decreased fuel costs from using the tires
E) a series of questions designed to discover what the buyer needs
D
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Which of the following is true of the net marketing contribution of a firm?
A) It sets a benchmark to gauge improving or deteriorating marketing profitability. B) General and administrative expenses are included to assess the net marketing contribution. C) It is an internal in-process financial metric. D) It is equal to the revenues of the firm. E) It includes all operating expenses.
Cost hierarchy includes only value-adding activities
Indicate whether the statement is true or false
If you are asked an inappropriate question during an interview, it is best to refuse to answer it
Indicate whether the statement is true or false
The combination of debt and equity used to finance a firm is known as _____.?
A. ?capital budgeting B. ?the trade-off theory C. ?syndication D. ?securitization E. ?the capital structure