Which of the following is true of the net marketing contribution of a firm?
A) It sets a benchmark to gauge improving or deteriorating marketing profitability.
B) General and administrative expenses are included to assess the net marketing contribution.
C) It is an internal in-process financial metric.
D) It is equal to the revenues of the firm.
E) It includes all operating expenses.
A
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What type of marketing strategy is a company using if it consciously addresses customers, markets, and competition throughout the world?
A. a global marketing strategy B. an import/export strategy C. an international trade agreement D. a foreign investment agreement E. a domestic market strategy
An activity performed by a subcontractor is scheduled for 20 weeks at an anticipated cost of $100,000. Due to slippage on the critical path you need to reduce this activity by three weeks
If the subcontractor informs you that the activity can be completed in 16 weeks for $200,000, what is the slope for the activity? A) $5,000 per week B) $33,333 per week C) $25,000 per week D) $12,500 per week
Because packaged products are regularly seen in retail stores, a good package may give a firm more promotion effect than it could possibly afford with advertising.
Answer the following statement true (T) or false (F)
The revenue is $24,000, the cost of goods sold is $12,000, other expenses (from selling and administration) are $6,000, and depreciation is $2,000. What is the EBIT?
A) $12,000 B) $6,000 C) $4,000 D) $2,000