Movie studios use market research to reduce their risk of losses by hiring firms like the National Research Group to conduct test screenings and tracking studies. Often, 300 to 400 prospective moviegoers are recruited to attend a sneak preview of a film before its release. After viewing the movie, the audience fills out an exhaustive survey to
A. critique the title, plot, and characters.
B. evaluate the quality of directing and producing.
C. recall specific details of the plot and dialogue.
D. compare the final film with the original script.
E. rate the performances of the individual actors and actresses.
Answer: A
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