Briefly describe the basic types of intermediaries
What will be an ideal response?
Merchants—such as wholesalers and retailers—buy, take title to, and resell the merchandise. Agents—such as brokers, manufacturers' representatives, sales agents—search for customers and may negotiate on the producer's behalf but do not take title to the goods. Facilitators—for example, transportation companies, independent warehouses, banks, and advertising agencies—assist in the distribution process but neither take title to goods nor negotiate purchases or sales.
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The last cultural adaptation stage is characterized by understanding how the culture operates, feeling confident in most situations, and valuing the culture’s differences and similarities to one’s own culture. This stage is called the ______ stage.
A. autonomy B. reintegration C. disintegration D. independence
Which of the following is a disadvantage of the chase strategy of sales and operations planning?
A. minimization of inventory holding costs B. flexibility in the use of capacity C. reduced obsolescence and shrinkage D. higher costs of hiring, training, and laying off employees
What concept in design thinking is described by the question “how sustainable is the idea in the long term?”
a. feasibility b. viability c. durability d. desirability
Empirical evidence indicates that the market equity value of a multiple-segment firm generally is (i) than the sum of the imputed market values of its individual segments, a phenomenon called the (ii)
(i) __(ii)__ a. lower diversification discount. b. lower segment effect. c. higher diversification premium. d. higher segment effect.