The counterpoint to strategy is:

A) ?description.
B) ?provisionalism.
C) ?spontaneity.
D) ?problem orientation.
E) ?equality.


C

Communication & Mass Media

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Discuss the roles that almanacs, encyclopedias, and books of quotations can play in researching speeches

What will be an ideal response?

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. In the early stages of a campaign, modifying objectives to accommodate budgets is not recommended. 2. Organizational executives prefer that objectives are fully developed before being asked to respond to them. 3. Overcoming a hesitancy of setting objectives is an important step toward creating campaigns that connect with larger organizational and communication goals. 4. Most campaigns are careful to track only outcome objectives to ensure consistency. 5. An outtake objective does not indicate how much behavior change occurs in a target audience.

Communication & Mass Media

What is considered the most challenging form of listening?

A. informational B. empathic C. critical D. supporting

Communication & Mass Media

Forwarding a research hypothesis for the purpose of ____________ would be inappropriate

a. exploration b. functional explanation c. causal explanation d. none of the above

Communication & Mass Media