A marketing analyst on your team obtained the following historical economic data from the Federal Reserve Bank of St. Louis for use in your marketing environment analysis: Month Civilian Unemployment Rate Real Personal Consumption Expenditures (Billions) December 2015 8.5% 10,372.1 June 2016 8.2% 10,493.6 December 2016 7.9% 10,602.4
June 2017 7.5% 10,707.1 December 2017 6.7% 10,844.3 Based on the data, which of the following statements about these economic forces in your marketing environment is true?
A. Our customers likely had less buying power in December 2016 than they had in December 2015.
B. The data suggests that our customers' buying power has been decreasing since before June 2016.
C. The data suggests that our customers' buying power did not start increasing until December 2016.
D. Our customers likely had more buying power in June 2017 compared to June 2016.
E. Our customers likely found it easier to find jobs in December 2015 than in December 2017.
Answer: D
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