After assessing the market growth potential in Mexico for his company's baby products, Harmon wanted to evaluate market competitiveness. To do this, Harmon would consider
A. mass marketing of distribution potential and logistical support.
B. the number of competitors, entry barriers, and product substitutes.
C. the current size of the market and the expected growth rate.
D. profitability and customer buying behavior.
E. ease of pricing control and number of promotional outlets.
Answer: B
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An important aspect of supervision is ________, which attempts to insure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility
A) questionnaire design B) sequential coding C) sampling control D) pretesting E) insurance
A(n) ________ captures the extent to which goal congruence exists among partner firms' self-interests and the degree to which complementary resources and capabilities enable the partner firms to capitalize on marketplace opportunities
a. reseller partnership b. sustaining reseller partnerships c. alignment d. transforming channels
The process of recruiting and retaining capable employees is
A. an essential element of developing a distinctive competence. B. more important than having a good situational fit between the company's strategy and its external environment. C. more important during periods of rapid growth than during periods of crisis and attempted turnarounds. D. closely tied to developing strong information capital capabilities. E. always an essential ingredient of successful strategy execution.
Each retrospective is assigned a(n) ________, typically a team member who is very interested in and familiar with the retrospective. This individual will serve as the contact point for anyone needing information relating to the retrospective.
A. Owner B. Mediator C. Project manager D. Project sponsor E. Project facilitator