Answer the following statements true (T) or false (F)
The study by Lev that examined earnings numbers and stock returns found a high explanatory relationship between earnings and stock returns.
ANSWER: F
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Sales promotion is a promotion mix element that provides an inducement for an end-user consumer to buy a product or for a salesperson or someone else in the channel to sell it.
Answer the following statement true (T) or false (F)
"Some of our competitors are putting us to shame with their use of technology-not only out in the field, but at the current tradeshow," said Marty. "I toured all of the tradeshow displays and took notes on what our competitors are doing, so that we can compare our practices and technologies with those of our competitors. I'll bet we can learn a thing or two." Marty has been engaged in
A. a SWOT analysis. B. benchmarking. C. reverse mentoring. D. a technology audit. E. a gap analysis.
If a firm decides to contract its physical distribution functions to third parties that have no managerial authority within the marketing channel, it is using
A. outsourcing. B. sole-sourcing. C. logistics. D. wholesaling. E. distribution services.
What estimates are necessary to account for a defined benefit pension plan?
What will be an ideal response?