The frequent-flyer programs offered by every major airline in the world are examples of:
A) loyalty programs.
B) contests.
C) sweepstakes.
D) purchase programs.
A
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The depreciation method in which the depreciable cost of an asset is apportioned equally over its estimated life in terms of months or years is called the
a. declining-balance method. b. sum-of-the-years'-digit method. c. units-of-production method. d. straight-line method.
If a company has excess capacity, increases in production level will increase variable production costs but not fixed production costs.
Answer the following statement true (T) or false (F)
One of the newest IMC efforts is the use of corporate blogs. Why do businesses use them?
What will be an ideal response?
Tour Vista, an online travel company, buys blocks of rooms from Skyview Towers, a hotel in River City, at a wholesale rate. Tour Vista resells the rooms to consumers at a retail rate. In recent efforts to collect taxes from e-commerce, some cities claim that hotel occupancy taxes should be assessed and remitted directly to the cities based on
a. the dire financial straits of the cities during the latest recession. b. the retail rates of the rooms. c. the states of residency of the consumers who reserve the rooms. d. the wholesale rates of the rooms.