Other things held constant, firms with more stable and predictable sales tend to use more debt than firms with less stable sales.
Answer the following statement true (T) or false (F)
True
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Which of the following elements of the marketing communications mix involves face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders?
A) advertising B) sales promotion C) word-of-mouth marketing D) public relations E) personal selling
Marketing researchers generally assume that the semantic differential provides interval data.
Answer the following statement true (T) or false (F)
Which of the following describes a Customer Loyalty Program?
a. Firms can create customer communities using company websites and social networks like Facebook to facilitate communication or the exchange of ideas between customers and company personnel. b. Social media (such as Facebook and Twitter) present a number of opportunities for companies to build, maintain, and strengthen relationships with customers. c. Rewards repeat customers with discounts or other items depending on the frequency of the purchases. d. Allows customers to customize goods and services to create a uniqueness to the product.
Extending a well-known and respected brand name from one product category to another product category is referred to as:
A. brand stretching B. brand extensions C. brand bouncing D. brand transfer E. brand building