If x is normally distributed with mean 12 and standard deviation 2, then P(x ? 9) is
a. P(z ? 9/10).
b. P(z ? ?3/2)
c. P(z ? 2/3)
d. P(z ? ?3/4)
b
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Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category
Which of the following best supports Jason's approach? A) Most Americans don't mind talking about social class but are usually inaccurate in determining their own categories. B) American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class. C) American consumers are generally better able to identify their neighbors' social class than their own social class. D) Most Americans will list the social class they wish to belong to rather than the one they actually occupy.
One of the most versatile methods of problem solving described in the text is
) the analytical approach B) the re?ective approach C) the criteria approach D) the de?nitive approach
A marketing manager is considering a new advertising campaign for Guzzle Beverages. She purchases six months of scanner data for Cruncheez Snack Foods, a company that recently ran a similar campaign. She wants to use this information to determine the campaign's effectiveness before implementing it for Guzzle. In this case, the marketing manager is using ________ to collect the needed information for research.
A. unstructured interviews B. mechanical observation C. secondary data D. behavioral data E. observational data
An effective way to make another person feel important when you are communicating with him or her is to multitask
Indicate whether the statement is true or false.