Read the following statements to select the choice that is not true of market segmentation.
A. Market segmentation identifies which products will be profitable and which ones are not worth pursuing.
B. Market segmentation helps firms decide how to allocate their marketing resources in a way that maximizes profit.
C. Market segmentation results in identifying the relatively homogenous groups of consumers to which a firm can market its products.
D. Market segmentation helps firms design specific marketing strategies for the characteristics of specific segments.
E. Market segmentation helps firms define the needs and wants of the customers who are most interested in buying the firm's products.
Answer: A
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Which of the following statements about manufacturers' agents is true?
A. Manufacturers' agents have unlimited sales territories. B. Manufacturers' agents are paid with commissions based on a percentage of their sales. C. Manufacturers' agents are also called manufacturers' brokers. D. Manufacturers' agents market one manufacturer's entire product line. E. Manufacturers' agents most typically work for only one manufacturer.
When Jocelyn interviewed for a position at TruTech, the interviewer told her about the downsides to the job, including the need to work long hours on occasion and the stress that sometimes accompanies tight deadlines. The interviewer was using
A. honesty recruiting. B. a realistic job preview. C. balance recruiting. D. a negative or positive job assessment.
companies have been able to extend the life cycles of their ______ products by offering them in foreign countries.
a. mature b. introductory c. growth d. decline
Economic infrastructure refers to
A. the people and the wealth of a nation. B. a country's communications, transportation, financial, and distribution systems. C. a country's governmental services. D. a nation's military-industrial complex. E. all of a country's natural resources, whether or not they are currently being exploited.