The term cost driver refers to
a. any activity that can be used to predict cost changes.
b. the attempt to control expenditures at a reasonable level.
c. the person who gathers and transfers cost data to the management accountant.
d. any activity that causes costs to be incurred.
D
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General Motors' handling of charges by Ralph Nader that their Corvair was "unsafe at any speed" is an example of corporate public relations professionals' failure to ________
A) interpret and convey to management what the public really thinks B) analyze and convey to the public why management feels the way it does C) understand how corporate influence can change public opinion D) interpret how public influence can be ignored if it is in the best interest of shareholders
A manager is more likely to choose a directive decision-making process than a consultative decision-making process when the employees he manages lack maturity or competence in their jobs
Indicate whether the statement is true or false.
As the success of modern business so often depends on the knowledge used for innovation and the delivery of services, organizations need to manage that
A. communication. B. success. C. knowledge. D. resource. E. innovation.
________ refers to the integration of advertising into the message delivery mechanism so efficiently that the product is being promoted while the audience is being entertained.
A. Subliminal advertising B. Product promotion C. Immersive advertising D. Viral marketing E. Guerrilla marketing