General Motors' handling of charges by Ralph Nader that their Corvair was "unsafe at any speed" is an example of corporate public relations professionals' failure to ________
A) interpret and convey to management what the public really thinks
B) analyze and convey to the public why management feels the way it does
C) understand how corporate influence can change public opinion
D) interpret how public influence can be ignored if it is in the best interest of shareholders
A
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Which of the following best exemplifies a buyer presenting his or her requirements?
A. "I like the way your company responds to service requests." B. "Oh good, that cherry color matches the decor in our waiting room." C. "This software is much better than the one we are currently using. It will make processing customer data much easier." D. "Oh, I like the way the equipment manufactured by your company is serviced." E. "We cannot order from your company unless you guarantee that we will receive a cash discount for orders larger than 100 units."
The most appropriate strategy for a firm that wants consumers to see it as a specialist with a clear, specific position in the market is a(n) ________
A) full-line strategy B) limited-line strategy C) undifferentiated strategy D) upward line stretch E) downward line stretch
Johan needs to determine the personal character and ethics of candidates. Which of the following interview questions would be LEAST relevant for this task?
A) "What are your three core values?" B) "What does integrity mean to you?" C) "How do you handle negotiations?" D) "Who are your role models and why?" E) "How would your previous manager describe you?"
It is unnecessary for a pronoun to agree in number with the noun for which it stands
Indicate whether the statement is true or false