Which of the following is a component of the marketing strategy step of building a marketing plan?
A) situation analysis
B) SWOT analysis
C) break-even analysis
D) communications strategy
E) marketing profitability strategy
D
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Which of the following statements is true of a top down-oriented organization?
A. It typically views the senior management as a final element or afterthought. B. Customers are at the top of the organization's structure. C. Upper management is at the top of the hierarchy. D. It typically focuses on individual needs of customers rather than its products.
What type of proposal is most likely to be more than three to four pages long?
A) A grant proposal B) An unsolicited proposal C) A response to an RFP D) A sales proposal E) A proposal for funding
Gift giving in many cultures is marked by
A. humility not fitting an international manager. B. specific etiquette and meaning that may be markedly different from what the international manager knows in the home culture. C. drinking and late parties. D. graft and corruption; for example, a way to launder money.
Many ____ attended the e-commerce seminar to learn strategies to maximize their online sales
A) CEOs' B) CEO's C) CEOs