The choice between demonstration, slice-of-life, straight sell, and other advertising forms is a matter of the:
A) creative strategy.
B) advertising appeal.
C) selling proposition.
D) creative execution.
E) big idea.
D
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Which of the following statements demonstrates behavioral loyalty towards a brand?
A) 2Wheels has very customer-friendly return policies for its products. B) I always buy 2Wheels products when I'm looking for bike accessories. C) Most of my friends agree that 2Wheels is the best place for durable biking gear. D) 2Wheels has the friendliest customer service people I've ever met. E) I think that 2Wheels products are the highest-quality products in their price range.
Can a company operating only locally go international? Discuss and give examples.
What will be an ideal response?
A company is considering purchasing a machine for $21,000. The machine will generate an after-tax net income of $2,000 per year. Annual depreciation expense would be $1,500. The machine has no salvage value. What is the accounting rate of return?
A. 19% B. 10% C. 33% D. 17% E. 25%
Malcolm’s employer offers him the option to use the cents-per-mile rule instead of the lease value rule for 2017. Which method will yield the lower gross income for Malcolm? (Use 53.5 cents per mile in your calculations.)
What will be an ideal response?