Micromarketing is
A. a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
B. developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.
C. marketing efforts that are tightly controlled by high-level executives in the organization.
D. a way to segment the market to meet the needs of individuals with the same motives and personality attributes.
E. creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.
Answer: A
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