______ advertising supports organizational images, ideas, and political issues while ______ advertising touts the uses, features, and benefits of goods and services.
A. Reminder; competitive
B. Publicity; pioneer
C. Institutional; reminder
D. Advocacy; product
E. Institutional; product
Answer: E
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Treasury stock shares are
a. shares held by the U.S. Treasury Department b. part of the total outstanding shares but not part of the total issued shares of a corporation c. unissued shares that are held by the treasurer of the corporation d. issued shares that have been reacquired by a corporation
The purchase price of commercial food grinders has a relative importance of 30. Your food grinder has a purchase price rating of 6, and three of your competitors have a rating of 4, 3, and 5
What is your relative advantage with regards to the purchase price of your product? A) 30 B) 180 C) 20 D) 60 E) 6
Which of the following statements about ECO duties is accurate?
a. The ECO should not be the one to inform employees of outcomes into ethical issues. b. The ECO should almost always be the first person an employee goes to address an ethical issue. c. The nature and scope of ECO activities should be standardized across companies. d. ECOs should give different levels of attention to ethical issues based on relative importance.
When a salesperson bends a little and acknowledges that the prospect is at least partially correct, the salesperson is using the ________ method of negotiating an objection
Fill in the blanks with correct word