Which of the following statements about undifferentiated selling is true?
A. The undifferentiated selling approach allows salespeople to streamline their pre-call preparation and thus is growing in popularity.
B. The undifferentiated selling approach allows salespeople to devote time to customers in proportion to the customer's potential value.
C. Many door-to-door salespeople use the undifferentiated approach.
D. Undifferentiated selling cannot be used in conjunction with a stimulus-response presentation.
E. The undifferentiated selling approach is only useful if customers are heterogeneous.
Answer: C
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